Differences Between Traditional And Digital Marketing

Surely in your company, they started its actions based on demand generation tactics of traditional marketing, but today it is necessary to adapt the strategies that will give us better results at a low cost, therefore it is advisable to understand the differences between digital marketing and traditional marketing.

Using strategies of online marketing can challenge the traditional marketing and even the methods used in radio and television. In this strategy, consumers go to information and not the medium that seeks the target customers. So-called “cybernauts” consumers initiate the link to establish communication.

Digital Marketing or Online Marketing also has the advantage of having a permanent and visible presence to whoever wants to see it, not being invasive, except for some cases of misuse. This allows a degree of segmentation unique in its kind because you can design custom advertising as if it will be a suit that can only be used by a certain person. This possibility of segmentation also benefits the measurement of actual results, since the public can interact, express opinions and respond to ads, generating more possibilities for improvement. The use of social networks has reached another level of effectivity as it can provide real-time search space.

Unlike traditional marketing, online  marketing helps us expand into new markets both domestically and
internationally, managing to reach simultaneously the same information worldwide, allowing to have a greater number of potential customers and the loyalty of existing customers. In traditional marketing, such as the use of billboards and print ads, space is expensive and very limited. The market is more local, the number of potential customers to reach given space and time is more limited.

Unlike traditional marketing, in Online Marketing we can have immediacy in the responses of our public, which allows a tangible and immediate evaluation of the operation of the strategies used in our marketing plan. On the other hand, in traditional Marketing, interactivity is scarce. A company has to host a conference, sponsor an event or other specific campaigns if it wishes to interact with the potential customer but its cost is very high.

Unlike traditional Marketing, the key to Online Marketing is based on providing information. Consumers are looking for answers to specific questions. In traditional marketing, on the other hand, the answers are based on appeals to the emotions and feelings of the consumers. That is why commercial ads are very catchy and entertaining. The use of short and attractive phrases, last minute offers, among others is also very common.

Both marketing strategies have their own specialized target consumers. If your company has enough budget for marketing, it is best to employ both marketing strategies.

The Use Of Digital Marketing Among Small To Medium Enterprises

Unless you have a rich father who can easily give you a small loan of few million dollars, budget constraints are one of the usual issues of new entrepreneurs. Naturally, small businesses do not have the budgets or the usual professional team in large companies, therefore, are usually few steps behind as far as marketing is concerned. The traditional form of marketing is very expensive and sometimes not cost effective.

Luckily, the advent of the age of internet helped level the playing field. Nowadays there are a lot of online platforms that individuals or businesses can use to reach out to millions of people at almost not cost at all, except for time and manpower. With such tools, even a small to medium enterprise can compete with larger companies. A good proof that Digital Marketing is now totally mainstream is that virtually all local small businesses use it, either through social networks, the implementation of display ads or email campaigns marketing to his clients.

In fact, a survey of Yelp to more than 900 small entrepreneurs reveals that 91% of businesses use any tool Digital Marketing (although it should be noted that respondents were all present in Yelp, indicating they may have greater experience “technological” than average).In any case, it is quite clear that those who bet on the Digital Marketing see results, as 85% of small business said he had helped Digital Marketing to grow your business.

Specifically, 71% believe that digital tools helped to attract new consumers, well above the 43% who also believes that they helped build a stronger relationship with existing customers, which may indicate that many small businesses they are not knowing how to use digital media for customer retention and get their loyalty. Other advantages are that it provides feedback from customers in real time (35%), which helps to grow the business efficiently (32%) or providing an effective and affordable way to manage elements of the business such as accounting.

As for the star tools among small businesses, stands, without a doubt, the dominant position of social networks, which use 3 in 4 respondents (especially Facebook).Sites reviews and SEM campaigns are also relatively common, with 48% of SMEs use each of these tools.

As we can see, digital tools have a lot of potential not just in advertising but more importantly in interacting and keeping your customers. It is expected that the numbers and statistics above will continue to grow as more entrepreneurs both new and seasoned businessmen will embrace social networking sites as a form of marketing.