SEO And SEM: The Two Main Components Of Digital Marketing

If you are an entrepreneur, inevitably at some point you’ve launched a website as the center of your business strategy to position and promote a product and a brand, but along the way, you may have noticed that everything is not as easy as it paints. You hope that after a few days you’ll end up having success with your company by the fact that you should simply “be” on the Internet. However, spend days, even months, and the illusion fades to the point that reality makes us see clearly that’s not going to happen, at least not as you expect.
In the search for tools to amend the illusion that you have created about the Internet, you reached the Digital Marketing, a resource with which you should have had from the beginning.

Digital Marketing gives you, if you will, the guidelines for your adventure on the Web to be fruitful and profitable. You shall see that everything that is done on the Web must have a sense, a response time and a rate of return.

The initial step is to build a web page. That’s the hub of your business on the internet. It is mandatory, whether you’re a multinational or a small local company. Everyone knows that there is little to do if you do not have a web page from your profile detail enterprise and your product or service, and where the customer can review and keep abreast of your financial offer. However, digital marketing doesn’t end with creating a website, if it does not appear in an Internet search engine, in this case, the favorite, Google, it just does not exist in the digital universe, regardless of the quality of your website or how prestigious your business maybe. So it is worth investing in the experience of a marketing agency in which work both know SEO and SEM, and drive your business towards the goal, that is, the digital success.
Improve your website’s presence with the help of Atlantic Beach SEO experts.

SEO and SEM

If you have an idea about digital marketing, you might have already heard about SEO. You may have already studied it and have a basic understanding of how it works. However, when you try to implement it, often you find that the concept is not always so easy to apply. Further, you have to know the second primary tool of proper positioning, SEM. Although the latter did not sound so familiar, no doubt is equally important.

For small to medium size business, local Fernandina Beach SEO experts are good at positioning a website against local competitors.

Moreover, the two should run together in a good digital marketing plan.

The SEO is the use of words, called “keywords” in professional jargon. Actually, they are nothing but a series of words which, you believe, any Internet user, or most of them, write in the search engine when requesting information about a topic that interests them. The task requires enjoying a dose of empathy, placed on the skin or rather the head of a user and guess what those words that they will employ when seeking to find information about which you wrote in a post or blog are. The goal: to find your site, that is, the Internet will bring your customers to you. Generally for keywords, the more accurate, the better. You have to fine tune them, they are the magic words that open the cave of Ali Baba. If you use very general words, the user will never find you. The same will happen if you use very strange or unusual words.

The SEM, on the other hand, is the game of sponsored links. The most obvious example is Google Adwords, although there are many others. You pay an amount of money for the site or search engine to display the link to your website. Obviously, the SEM is faster, easier to meet productivity because it is automatically implemented once you have paid the fee. Their results are obtained in a considerably shorter term than the SEO.

Your website’s professionalism and quality of your SEO has a great impact on the ranking. Considering the aim and purpose of social media agencies, always advise the convenience of a digital marketing plan the SEO and SEM go hand in hand. Only in this way, you will achieve increase traffic to your website. This is the initial and one of the most essential steps to reach the customer and successfully face the other competitors in the market.

Find out the advantages of digital marketing over traditional marketing in this article.

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Advantages of Digital Marketing Over Traditional Marketing

Many businesses always wonder which is better between digital and traditional marketing. The answer is that it depends on the goals of the company. Currently, there are some businesses that do not want to be present on the internet through a website or social networks and through paid advertisements aimed at their target audience. That is why this article will inform you about the main advantages of digital marketing versus traditional marketing.

Digital marketing is not a simple adaptation of conventional marketing to the website. Although both have the same purpose, each has its own rules and paradigms.

The following are some of the main advantages of digital marketing versus traditional, to help these companies hesitant to take a step forward on this issue and help them succeed on the Internet.

It is more economical than the traditional

Faced with the high costs of advertising media such as TV, radio, press, etc. Prices on the internet are more accessible. This represents a good opportunity, especially for small and medium-sized companies.

It is quantifiable

The Internet gives a large number of tools that help us measure accurately and in near real time the ROI of our marketing campaigns. One of the most used to extract data from web traffic programs is Google Analytics. Other good free measurement tools are Social Mention, Who is Talking, How Sociable, SocialBro, among others.

It is immediate and interactive

We can know almost instantly whether a strategy is working or not, thanks to the responses of an audience that interacts and even provides new information about certain products and services. The reverse of traditional marketing, the new online consumer searches and reaches the product is reportedly qualified and promotes, taking valuable information for future campaigns.

It is Flexible

Digital marketing is based on trial and error method. The campaigns of marketing online can be executed in a short time. And depending on whether they are working or not, they can be modifiable in record time. This is almost impossible in traditional marketing.

High capacity segmentation

The digital marketing can target specific and homogeneous audiences, achieving more effective and adapted communication. Some of the most used tools segmentation are  Google maps (geographical segmentation), Google Adwords (keywords, countries, languages, schedules, etc.), social networks, certain web locations, etc.

It is unlimited

Unlike conventional marketing, digital marketing allows you to publish as much as you want about a product or service. The message can also be rapidly diversified by several channels at a time and seen by an unimaginable number of users.

It is permanent

In traditional marketing, companies have to pay for space. In the Internet, information remains in the cloud indefinitely and ads are always displayed.

You only pay per click or when the user shows interest

Your ads will always show to your target audience, but you will only pay when they click on them. This is a very important advantage over traditional marketing. You will generate a greater branding and you will be made known on the internet, charging you only by the clicks, not by the impressions of the announcement.

The return on investment is much higher

This is the most important point of all, ROI in digital marketing is very high in comparison with traditional marketing. For every dollar invested, digital marketing ensures that you at least recover the investment. Studies have shown that the return on investment can be up to 5 times higher than that of traditional marketing.

Differences Between Traditional And Digital Marketing

Surely in your company, they started its actions based on demand generation tactics of traditional marketing, but today it is necessary to adapt the strategies that will give us better results at a low cost, therefore it is advisable to understand the differences between digital marketing and traditional marketing.

Using strategies of online marketing can challenge the traditional marketing and even the methods used in radio and television. In this strategy, consumers go to information and not the medium that seeks the target customers. So-called “cybernauts” consumers initiate the link to establish communication.

Digital Marketing or Online Marketing also has the advantage of having a permanent and visible presence to whoever wants to see it, not being invasive, except for some cases of misuse. This allows a degree of segmentation unique in its kind because you can design custom advertising as if it will be a suit that can only be used by a certain person. This possibility of segmentation also benefits the measurement of actual results, since the public can interact, express opinions and respond to ads, generating more possibilities for improvement. The use of social networks has reached another level of effectivity as it can provide real-time search space.

Unlike traditional marketing, online  marketing helps us expand into new markets both domestically and
internationally, managing to reach simultaneously the same information worldwide, allowing to have a greater number of potential customers and the loyalty of existing customers. In traditional marketing, such as the use of billboards and print ads, space is expensive and very limited. The market is more local, the number of potential customers to reach given space and time is more limited.

Unlike traditional marketing, in Online Marketing we can have immediacy in the responses of our public, which allows a tangible and immediate evaluation of the operation of the strategies used in our marketing plan. On the other hand, in traditional Marketing, interactivity is scarce. A company has to host a conference, sponsor an event or other specific campaigns if it wishes to interact with the potential customer but its cost is very high.

Unlike traditional Marketing, the key to Online Marketing is based on providing information. Consumers are looking for answers to specific questions. In traditional marketing, on the other hand, the answers are based on appeals to the emotions and feelings of the consumers. That is why commercial ads are very catchy and entertaining. The use of short and attractive phrases, last minute offers, among others is also very common.

Both marketing strategies have their own specialized target consumers. If your company has enough budget for marketing, it is best to employ both marketing strategies.

The Use Of Digital Marketing Among Small To Medium Enterprises

Unless you have a rich father who can easily give you a small loan of few million dollars, budget constraints are one of the usual issues of new entrepreneurs. Naturally, small businesses do not have the budgets or the usual professional team in large companies, therefore, are usually few steps behind as far as marketing is concerned. The traditional form of marketing is very expensive and sometimes not cost effective.

Luckily, the advent of the age of internet helped level the playing field. Nowadays there are a lot of online platforms that individuals or businesses can use to reach out to millions of people at almost not cost at all, except for time and manpower. With such tools, even a small to medium enterprise can compete with larger companies. A good proof that Digital Marketing is now totally mainstream is that virtually all local small businesses use it, either through social networks, the implementation of display ads or email campaigns marketing to his clients.

In fact, a survey of Yelp to more than 900 small entrepreneurs reveals that 91% of businesses use any tool Digital Marketing (although it should be noted that respondents were all present in Yelp, indicating they may have greater experience “technological” than average).In any case, it is quite clear that those who bet on the Digital Marketing see results, as 85% of small business said he had helped Digital Marketing to grow your business.

Specifically, 71% believe that digital tools helped to attract new consumers, well above the 43% who also believes that they helped build a stronger relationship with existing customers, which may indicate that many small businesses they are not knowing how to use digital media for customer retention and get their loyalty. Other advantages are that it provides feedback from customers in real time (35%), which helps to grow the business efficiently (32%) or providing an effective and affordable way to manage elements of the business such as accounting.

As for the star tools among small businesses, stands, without a doubt, the dominant position of social networks, which use 3 in 4 respondents (especially Facebook).Sites reviews and SEM campaigns are also relatively common, with 48% of SMEs use each of these tools.

As we can see, digital tools have a lot of potential not just in advertising but more importantly in interacting and keeping your customers. It is expected that the numbers and statistics above will continue to grow as more entrepreneurs both new and seasoned businessmen will embrace social networking sites as a form of marketing.